Research

& Insights

Before we say anything, we ask everything

We learn what you already know to be true and find out what you wish you knew. Our professional research team will develop a full picture of category trends, the competitive landscape and what your target really cares about.

The research reveals the key consumer insights that become the “secret sauce” in a brand’s communications. It’s that “sauce” that personifies leading brands–ones that reach the target on an emotive level. Those are the kinds of brands we develop.

Strategic & Tactical

Planning

We Do Both Very Well

GMG is known for our exemplary skill in planning that gets our clients to their goal faster, at less cost and with fewer head-aches. We begin every project, large or small, with solid strategic thinking. Everyone claims their work is based upon a strategy, but when we say “solid” we mean that it directly impacts business objectives, written with the expertise of an MBA.

A solid strategy begets the most efficient tactical plan, outlining all of the marketing activities your business will carry out to attract and retain customers, the timing and how they will impact your target to create a unified consumer experience.

Brand & Creative

Development

Full Range of Tactical Capabilities

We develop all of the elements to bring new brands to life or new life to established brands. Our team will then explore all types of connections with your target to tell your brand story in both digital and traditional media:

  • Name & Tagline
  • Logo & Brand Guidelines
  • Business Papers
  • Core Messaging
  • Content Development
  • Websites
  • White Papers
  • Signage
  • Marketing (SEM)
  • Paid Digital
  • Mobile Applications
  • Search Engine Optimization (SEO)
  • Social Media
  • Video & Animation
  • eBlasts
  • Traditional Mass Media
  • Direct Mail
  • Sell Sheets/Collateral
  • Public Relations
  • Launch Events & Trade Shows

Implementation

& Results

And Measure

GMG’s cohesive tactical plan will get you out ahead of deadlines to make implementation as efficient as possible. Measuring the plan’s results is key to the best Marketing Return on Investment (MROI). Companies with both a plan and measured results achieved 60% faster growth than those without, according to a study by Sagefrog Marketing Group.