Bioheat® Online

CHALLENGE

Increase the awareness of Bioheat®, drive traffic to www.bioheatonline.com and create a positive message to be leveraged as public relations for Bioheat® fuel, an organic fuel alternative for oil heat users in the Northeast.

SOLUTION

We developed the NYC Proud 2B2 promotion, which provided a pointed message for Bioheat® that added credibility by affiliation with well-known causes and provided a local connection to the New York City community. Over a three-week period during the promotion, the charity involvement delivered over 100,000 email blast messages and promoted to over 6,500 social media followers, which drove over 12,000 additional hits to bioheatonline.com. Increased website visits to BioheatOnline.com by 185% over a three-month period.

ONLINE AD CAMPAIGN

2B2 Online Banner Ad

SOCIAL MEDIA CAMPAIGN/PROMOTION

NYC_charity_page_animated_online ad

CLICK FOR A CAUSE CAMPAIGN

eBlast promotional ad

AWARENESS AD CAMPAIGN

2B2 Print Ad

 

Published: June 14, 2012