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  • A Gift With Purpose

    This year in lieu of a gift for clients, Gerard Marketing Group is making a donation to Three Avocados, a local coffee company who allocates 100% of their profits toward providing safe drinking water to the people of Uganda. Their aim is to provide coffee lovers with a quality product that enables them to make […]

  • Made in America Christmas: Are You In?

    Christmas doesn’t come from a store. Christmas… perhaps… means a little bit more.

    I am pretty much a Grinch when it comes to Christmas gifts. I don’t want them, I don’t need them and I certainly don’t want to run around trying to find something for my loved ones that they don’t already have—this includes my […]

  • How Do You Know What You Need?

    A recent survey showed that 75% of business owners cite promoting their company and maintaining an edge as their biggest concerns. 42% are most concerned with how to market their company and 35% are most concerned with gaining and maintaining a competitive advantage.

    Most companies today do not have a marketing director to develop a plan, […]

  • Invest in a Brand Position

     

    Companies today are good at telling their potential customers about themselves−from their perspective. Many times they forget whom they’re talking to and what they really care about.

    To start, it’s important to claim a position. Developing a leadership position requires an upfront investment in planning. To maximize your tactical marketing budget Gerard Marketing Group recommends that […]

  • Design Matters

    As the principal of Gerard Marketing Group, I am a fan of great design. When it comes to everyday living, subconsciously all people appreciate good design in the things that surround them. Whether it’s a room in your home or a home page, people derive a feeling from their visual surroundings.
    Social image sharing sites like Pinterest […]

  • The Reality of Ad Clutter

    Susan Gerard, here. I am a minimalist and don’t like clutter, so when I see headlines stating, “Studies show, that on average we see 3,000 ads per day,” as the media frequently reports, it stresses me out. Really? Do these people live in Times Square, or do I need to get out more often? I’m […]