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  • Microsoft Should Not Try to be Like Apple

    The St. Louis Galleria now has a Microsoft store just down the way from the Apple store. It’s always empty, even during this busy holiday season. The Apple store is always buzzing. The first time I saw the Microsoft store, all I could think was, “Why are they trying to be Apple?” Claim your own […]

  • Re-branding from the Inside Out

    Today the Cooperating School Districts (CSD) of Greater St. Louis announced to their members and partners a new name, EducationPlus and with it, a whole new image. CSD serves close to 70 public school districts across the St. Louis region; however, most were not aware of their many capabilities. Their objective was to not only increase usage […]

  • You Can’t Furlough the Entrepreneurial Spirit

    The entrepreneurial spirit is alive and well in the Midwest. While our federal government has been partially shut down in the last week, entrepreneurs in the heartland came out in record numbers to the 5th annual Startup Showcase. Their unwavering entrepreneurial spirit was abuzz at the event in St. Louis’ Science Center, staying true to their […]

  • Protect Your Brand

    The name and image (or logo) that represents your product, service or company relays what you do, how you do it and your reputation. It’s part of your company’s intellectual property. In our competitive, worldwide marketplace, it’s becoming more difficult to develop a unique brand. So when you do, you’d better protect it.

    The Internet has […]

  • Demystifying SEO

    Search Engine Optimization (SEO) can seem like a black hole of monthly fees for your marketing budget. Is it necessary? Yes. Following are the top five questions non-techies have that can help you understand why:

    1. What is SEO, really?

    Search Engine Optimization (SEO) describes the activities you do to improve your rank with search engines. ie. […]