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  • Maximizing Your Impact on Pinterest

    Pinterest is no longer just an addictive-get-your-creative-juices-flowing-eat-workout-design-travel-the-world extravaganza. Wikipedia describes it as a “visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections of visual bookmarks, called “pins.”

    One of the exciting things about Pinterest is how versatile it is – whether you are a consumer or […]

  • What It Takes to Lead

    Leadership has become one of the fastest growing academic fields in higher education and the subject of many articles. People want to know what it takes to rise to the top. There is no one answer.

    Are leaders born or made? Both. Mike Myatt, Chief Strategy Officer of N2growth says, and I agree, “It is not […]

  • Is Having a “.com” Web Address Enough?

    The answer is we don’t know yet. The release of more than 1,000 new gTLDs (generic Top Level Domains) is the biggest shake-up in the digital landscape since the Internet began 25 years ago. What it means is that there are currently 32 new Web address extensions available beyond the tried and true .com and […]

  • Do You Need to Be on Facebook?

    Maybe. The social media giant turned 10 last week and it seems that everyone is using Facebook. Statistics from Facebook like, “people spend more than 700 billion minutes monthly on the platform,” can initiate panic among business owners about what they’re missing. Don’t panic. Look at the profile of your best prospects and see if […]

  • How Much is Enough?

    The answer is it depends upon many factors like the size of your business, growth objectives, the category you are competing in, your target market size and acquired customer value. As the principal of Gerard Marketing Group, I am happy to help walk any business owner through this process, because there truly is not a […]

  • Are You Digital Enough?

    As new technology evolves the way people consume information, articles about how to use digital tactics for allegedly “amazing results” abound! Fear not. You do not need to try every new tactic out there to obtain the best ROI on your marketing budget. In fact, my favorite definition of “strategy” is “deciding what not to […]