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  • Simpler Consulting

    Simpler Consulting

  • Ste. Genevieve Department of Tourism

    Ste. Genevieve Department of Tourism

  • Ceanii

    Ceanii

  • Empac Group

    Empac Group

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a.k.a. Our Blog

  • Use Your Words

    Is copywriting dead in this age of social media, photo-mania and mass distribution of amateur video? No. It’s not. A picture is worth a thousand words, and what those thousand words are is open to vast interpretation. Great copy writing tells the story you want them to hear.

    If you have spent time around a toddler, […]

  • Great Workplaces Work Better

    Every year now since 1980 Fortune magazine has published a 100 Best Companies to Work for. The secret to making the list was published back in 1980, “The key to creating a great workplace, is not a prescriptive set of employee benefits, programs and practices, but the building of high-quality relationships.

    Every Business is a “Relationship Business”

    As […]

  • Does Everyone Need a CRM? No.

    Customers. They’re why we exist. Whether we make widgets or write novels, we do so with the hope and belief that there is a customer who wants and needs what we have. In theory CRMs allow us to use technology to learn more about our customers and prospects and use that information to improve our processes […]
  • Are You Smarter Than a Sixth Grader?

    Probably not. Not in the terms most business coaches speak in like your emotional IQ, 360 degree self-awareness and having clarity of purpose. An eleven year old’s mind is not yet clouded with financial obligations, expectations from boards or an existing employee culture. They have the luxury of still seeing their passion and purpose in […]

  • The Ultimate Brand–Santa Claus

    Santa Claus could arguably be the most influential brand on consumer behavior. Brand managers strive to have the kind of incredible brand recognition, emotional connection, steadfast consistency and measurable results that Santa Claus has.

    CLEAR & CONSISTENT
    Santa’s brand attributes are clear, consistent and desirable to virtually everyone: jolly, generous, hard-working, collaborative, giving and fair. Santa Claus […]

  • The Leadership Torch

    “Life is no brief candle to me. It is a sort of splendid torch which I have got a hold of for the moment, and I want to make it burn as brightly as possible before handing it on to future generations.” – George Bernard Shaw

    Rising Above’s Leadership Renewal Conference last week in St. Louis, featured […]